Designed by DaCapo for their own identity. The paper is Cranes Letra and uses a deep impression letterpress style to maximum benefit.
By flattening the round logo, it puckers out, forming a curved medallion effect like an emboss within a deboss.
The back side was printed using a skip feed process and was glue mounted to the front.
The random curves were printed with opaque white with a drying agent to control the degree
that its ambers in order to produce a tone on tone effect.
